Kaci
Guerra
Writer, Designer,
Stay-Up-All-Nighter
ABOUT
PORTFOLIO
ABOUT ME
Leslie Knope is my spirit animal.
A proud Kansas City native attending Northwest Missouri State University.
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In search of a fulfilling career in Copywriting.
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Being a competitive softball player for 11 years has taught me a lot about teamwork, patience, and getting hit multiple times (literally & figuratively) just to get back up and try again.
Worked at Casey's General Store as a versatile employee, drowning in pizzas and unlucky lottery tickets.
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Little Debbie's Snacks Vending placed responsibility on me to stock their irresistible snack foods for consumption. And I learned a thing or two about organization.
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World's of Fun chose my place as a Ride Supervisor/Associate at the Rip Cord, curating delicious screams of terror and excitement while ensuring those screams were accompanied by extreme safety.
WHAT I'VE DONE
Running down a dream by working toward a bachelor's degree in advertising with an expected graduation date of December 2018.
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Presently working at Casey's General Store, training the fresh meat, creating curious pies and adulting as best I can.
WHAT I DO
Client: Dirt Devil
Product: Total Power Cyclonic Upright Vacuum
Target Audience: Home owners who constantly clean their house
Message Objective: Dirt Devil can clean giant messes.
Me thinks you need a bigger mess
It’s no surprise that Taz tried to destroy your home. It’s also no surprise that the Dirt Devil vacuum you own cleaned it up with ease. Those glass shards that used to be your grandma’s favorite vase that she passed down to you, were sucked up as if they were bread crumbs. The shredded paper that seemingly looks like your child’s “missing” report card, is now sucked into oblivion. And your dog’s beautiful fur coat…that’s not our area of expertise, but the loose patches of hair are gone in a snap.
See more of our weapons at
Disclaimer: No Tasmanian Devils were harmed in the making of this ad.
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This was made to be a magazine/TV ad.
Ash vs. Chainsaws
Client: DeWalt
Product: 20V Max XR Compact 12 in. Cordless Chainsaw Kit
Target Audience: Men who work with tools and work in the demolition field.
Message Objective: The chainsaw is lightweight and easy to use.
"Now, that's sharp"
Ash Williams understands that in order to beat the evil dead, you must have the best weapon made for you. His preference? Chainsaws that fit on his wrist, of course. Swinging this chainsaw with ease is like cutting the wind, but it’s actually a Deadite. Fortunately, you’re not confined to one area with this baby. The cordless operation is what makes slicing trees, demolishing buildings, and fighting the dead a breeze. It’s time to rid yourself of those primitive screwheads and get a real tool.
Check out more tools at Dewalt.com/AshApproved
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This was made to be a magzine/TV ad.
Client: Weber
Product: Electric Grills
Target Audience: Urban people who live in small homes or apartments.
Message Objective: Electric grills offer a non-charcoal grilling option for limited space areas.
Don't let your past mistakes burn you.
Our electric grill makes it easy to start without Satan’s Hell fire in your face and the charcoal cloud of suffocation. In the comfort of your kitchen, your burgers can be grilled to perfection, just like it would be outdoors; without the annoying flies and mosquitoes, of course. From sitting on your counter to storing it away in a cabinet is a breeze without leaving scrapes on that precious marble top.
Weber—grill on us!
Find more grills at Weber.com/Grill
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This is made for a TV storyboard concept.
Client: Hammer Made
Product: Personal Stylist
Target Audience: Male Businessmen
Objective: Hammer Made has personal stylists to help you pick out your wardrobe.
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Made to be a magazine ad.
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Client: Hammer Made
Product: Personal Stylist
Target Audience: Male Businessmen
Objective: Hammer Made has personal stylists to help you pick out your wardrobe.
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Sometimes, you think you know best.
It's okay to ask for help.
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At Hammer Made, we make sure you have a comfortable style tailored just for you. A personalized stylist is always a few feet away.
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Made to be a magazine ad.
Copywriting
Design
